My story

Reintroducing Myself

Not as a title. Not as a job. But as a human with a story, and the moments that shaped me.

Cassandra Sinclair smiling on a clifftop, with the sea behind her
Cassandra as a young girl, beaming on a sofa between her forever family

I grew up in the care system

Like many children in care, I carried a label that was never mine to hold.

Then I met my forever family, and everything changed.

(I was so excited to meet my new family that I put my slippers on the wrong feet!)

Cassandra as a child, laughing with cream on her face

I am half South African and half British

Two cultures shaped the way I see humanity and community.

From South Africa came Ubuntu: “I am because we are”. It has stayed with me ever since.

Cassandra as a young girl with her forever family, sitting on a harbour wall by the water

Growing up, I heard things like…

  • “You’ll never amount to anything”
  • “You don’t need to do homework”
  • “You’re lucky, I wish I was adopted…”

Those words stayed with me. But they didn’t define me.

Cassandra laughing, holding a camera

Creativity changed everything

Storytelling gave me something I never had before: a voice.

Cassandra at her graduation, holding her degree certificate, with family either side

The proudest day of my life

I graduated with a First-Class Honours Degree in Photography and Video, the first achievement I ever truly believed in.

I’d been told I would never amount to anything. That day, I realised something liberating: I can do hard things. I no longer live in a box.

Cassandra in a radio studio, wearing headphones at the microphone

Why this matters

I don’t believe in luck. I believe in recognising the people and opportunities that shaped my life.

Some of my birth siblings didn’t have the same chances. That’s why this matters.

Ubuntu

A Zulu word which means humanity.

“I am because we are.”

It fitted perfectly. This isn’t just a production company. It’s a place where stories matter.

The mission

Ubuntu isn’t about content

It’s about building community, opportunity, and growth.

The mission is simple: to help people find their voice through storytelling, especially those from the care system and anyone who didn’t have the best start in life.

I do that through film, books, podcasting, and mentorship.

Cassandra speaking into a microphone in a school hall

If you believe in humanity, storytelling, and lifting others… welcome.

This is Ubuntu in motion.

Every story starts somewhere

Let's find yours

Whether you're a school, a charity, a business, or one person with a story to share, I'd love to hear from you.